Grand Opening of Tata Green Battery's exclusively branded Battery Store!!!
The franchisee outlet inauguration of New Bharat Batteries at Moga, Punjab saw notable dignitaries from the Tata Green Battery family grace the event. CEO, Mr Ravi Gupta kicked off the event by cutting the ribbon and lighting of lamp amongst...
Quality Month celebrations
TGY Celebrated November'17 as 'World Quality Month' with an objective to increase awareness about ‘importance of quality’ in processing as well as day to day working. The event kick-started with a flag hoisting ceremony where a quality pledge was taken. Further, during the rest of the month, various activities such as Quality Awareness and Appreciation programs, Quality 'Talk of the Town', Operator Competitions and others were conducted department-wise. Feedback and ideas received from operators, during the course of the above events were documented to create a further plan of action. A Zero Defect Project was launched in accordance with the 4-K methodology. The event was graced by delegates from our esteemed customers Kirloskar Oil Engines Ltd (KOEL) who distributed prizes to the competition winners. The 'Quality Month' concluded with future commitments of Quality work by all the members of TGY family.
Tata Green Batteries launched the 'Check The Mech' program
A free health check-up camp for mechanics from September 9th, 2017. This is a Pan India initiative to ensure good health of our mechanic crew.
Charge India Campaign
With an Objective to associate with the consumers on the occasion of Independence Day and with an aim to create brand awareness, the TGY team conducted the 'Charge India' campaign across 50 locations pan India. The activity was a great success as it attracted a footfall of almost 18k. The TGY field team also interacted with more than 5000 consumers.
New Passenger vehicle battery series PREMIO launched
Tata Green launched the all-new Premio range of batteries – a Premium range of Passenger vehicle batteries from the house of TATAs backed by superior technology from GS Yuasa Japan with all new look and improved features. What’s more, the batteries were launched with a wide range of warranty from 18 months to 60 months to cater to all kind of demand.
- Longer life through improved paste quality
- Hassle free maintenance due to Ca-Ca grid design
- Best-in-class performance
- Improved safety features
- Battery top-up indicator
Tata Green Batteries enters into aftermarket tie-up with HMSI (Honda 2w)
TGY entered into and AM tie-up agreement with HMSI April’17 for which it allowed the Tata Green 2W VRLA batteries to be sold across the Honda dealers network. A special co-branded battery YTZ4-H was developed exclusively for this tie-up.
May 18th, 2015, marked the entry of TGY into VRLA battery segment for two-wheelers. The new facility will manufacture 3 AH, 3.5 AH and 5 AH batteries which will be marketed under the brand name ‘Tata Green Batteries – Velocity Plus’.
TGY Connect Service App Launched
Times are changing and becoming more challenging and we must keep pace with the world. One of the most important aspects of today’s business is customer satisfaction and hence we need to be completely updated to address this and aim for customer delight. With the same aim and also to keep up with the digital revolution, TGY launched TGY Connect – the service app which has the following features:
- Online Warranty Registration of batteries
- Online Complain Management
- Auto-Escalation mechanism
- Lead time Monitoring
- Enhance Serviceability due to retailer engagement
New Tractor battery - Jeevan launched with an industry first of 42 months warranty
A brand new tractor battery with brand name Jeevan was launched in April’17. This battery is a 90Ah battery for Tractor application with the best-in-class warranty of 42 (21+21) months.
Major USPs of the battery:
- High corrosion resistance by higher grid thickness
- Improved Life of the battery with optimum pate combination
-A more active material in paste recipe for higher capacity
- Robust design - to take care of stringent application requirements
- High cranking power enables immediate start-up
- Magic eye has been given for easy water level reading
TGY signs aftermarket agreement with KOEL Kirloskar Oil Engines Ltd
TGY entered into AM tie-up with KOEL in Jan’17 for AM sales of TGY batteries at KOEL dealerships in Jan’17. TGY also conducted training at all KOEL dealerships about battery know how, warranty claim settlement, battery handling process etc.
Bandhan dealers meet was held in Rajkot under Franchisee Ajanta Enterprises. A total of 86 retailers attended the event. It witnessed the esteemed presence of Tata Green Batteries CEO Mr Ravi Gupta distributed prizes to the top-performing retailers.
A promotional camp was organized under TATA Green “Parivar” at TCS Hinjewadi- Phase 3 from 7th to 10th July 2015, to promote its benefits exclusively to TATA employees and help them generate enquiries online.
Tata Green Premier League 5th season of the league has started. It is the Cricket Tournament played at Tata Green Battery premises among various departments of the organization. There are 8 teams in total and the tournament lasts for around 2 months. The tournament starts from 30th January 2014.
For more updates visit: tpl.tatagreenbattery.com
As a continual effort in creating an environment of producing, maintaining and delivering quality, Tata AutoComp GY Batteries continues to celebrate its Quality Month year on year...
3rd October 2013 was a day of great pride for Tata Green Batteries as they commenced their All India Channel Partner and Sales Conference for the year 2013, at one of the very best, ‘The Leela’, in Mumbai...
- The 2008 Star Club meet was an extravaganza organized for our Channel Partner in Pune. This was the first Channel Partners and Sales Conference of Tata Green Batteries.
- Foreign Travel Scheme are these unique opportunities for our Channel Partners wherein they get the chance to see exotic locations like Bangkok, Pattaya, Singapore, Dubai, Hongkong etc
- The launch of Tata Green Batteries Silver range was a foray into the economy segment
- Tata Green Sales and Marketing Conference is a multifaceted yearly summit organized in different parts of the country.