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The franchisee outlet inauguration of New Bharat Batteries at Moga, Punjab saw notable dignitaries from the TATA Green Battery... family grace the event. CEO, Mr Ravi Gupta kicked off the event by cutting the ribbon and lighting of lamp amongst…
TATA Autocomp GY Batteries Pvt. Ltd. Celebrated November`17 as `World Quality Month` with an objective to increase awareness about ‘importance of quality’ in processing as well as day to day working. The event kick-started with a flag hoisting ceremony where a quality pledge was taken. Further, during the rest of the month, various activities such as Quality Awareness and Appreciation programs, Quality `Talk of the Town`, Operator Competitions and others were conducted department-wise. Feedback and ideas received from operators, during the course of the above events were documented to create a further plan of action. A Zero Defect Project was launched in accordance with the 4-K methodology. The event was graced by delegates from our esteemed customers Kirloskar Oil Engines Ltd (KOEL) who distributed prizes to the competition winners. The `Quality Month` concluded with future commitments of Quality work by all the members of TATA Autocomp GY Batteries Pvt. Ltd. family.
With an Objective to associate with the consumers on the occasion of Independence Day and with an aim to create brand awareness, the TATA Autocomp GY Batteries Pvt. Ltd. team conducted the `Charge India` campaign across 50 locations pan India. The activity was a great success as it attracted a footfall of almost 18k. The TATA Autocomp GY Batteries Pvt. Ltd. field team also interacted with more than 5000 consumers.
Tata Green Batteries launched the 'Check The Mech' program. A free health check-up camp for mechanics from September 9th, 2017. This is a Pan India initiative to ensure good health of our mechanic crew. The activity is going on in full swing since then and the camp has been organised in Lucknow, Kanpur, Baroda, Surat, Rajkot, Indore, Cuttack, Bhubaneshwar, Ludhiana, Mumbai and Delhi covering more than 1200+ mechanics. The Chennai edition was held recently with a participation of 200+ mechanics. Chief Guest, Mr Yogesh Pradhan, DGM Marketing & Strategy, interacted with the mechanics. It was a great success and the mechanics were extremely happy to be a part of the program. They expressed high gratitude towards TATA GREEN BATTERIES for taking up this one-of-a-kind initiative.
TATA Green launched the all-new Premio range of batteries – a Premium range of Passenger vehicle batteries from the house of TATAs backed by superior technology from GS Yuasa Japan with all new look and improved features. What’s more, the batteries were launched with a wide range of warranty from 18 months to 60 months to cater to all kind of demand.
Premio Advantages:
- Longer life through improved paste quality
- Hassle free maintenance due to Ca-Ca grid design
- Best-in-class performance
- Improved safety features
- Battery top-up indicator
TATA Autocomp GY Batteries Pvt. Ltd. entered into and AM tie-up agreement with HMSI April’17 for which it allowed the TATA Green 2W VRLA batteries to be sold across the Honda dealers network. A special co-branded battery YTZ4-H was developed exclusively for this tie-up.
Times are changing and becoming more challenging and we must keep pace with the world. One of the most important aspects of today’s business is customer satisfaction and hence we need to be completely updated to address this and aim for customer delight. With the same aim and also to keep up with the digital revolution, TATA Autocomp GY Batteries Pvt. Ltd. launched TATA Autocomp GY Batteries Pvt. Ltd. Connect – the service app which has the following features:
- Online Warranty Registration of batteries
- Online Complain Management
- Auto-Escalation mechanism
- Lead time Monitoring
- Enhance Serviceability due to retailer engagement
A brand new tractor battery with brand name Jeevan was launched in April’17. This battery is a 90Ah battery for Tractor application with the best-in-class warranty of 42 (21+21) months.
Major USPs of the battery:
- High corrosion resistance by higher grid thickness
- Improved Life of the battery with optimum pate combination
-A more active material in paste recipe for higher capacity
- Robust design - to take care of stringent application requirements
- High cranking power enables immediate start-up
- Magic eye has been given for easy water level reading
TATA Autocomp GY Batteries Pvt. Ltd. entered into AM tie-up with KOEL in Jan’17 for AM sales of TATA Autocomp GY Batteries Pvt. Ltd. batteries at KOEL dealerships in Jan’17. TATA Autocomp GY Batteries Pvt. Ltd. also conducted training at all KOEL dealerships about battery know how, warranty claim settlement, battery handling process etc.
Bandhan dealers meet was held in Rajkot under Franchisee Ajanta Enterprises. A total of 86 retailers attended the event. It witnessed the esteemed presence of Tata Green Batteries CEO Mr Ravi Gupta distributed prizes to the top performing retailers. Mr Gupta also spoke on the latest development on new products, company objective and the innovative brand campaigns of Tata Green Batteries. The meet was indeed very effective and fruitful and once again helped strengthen the Bandhan among the Tata Green Batteries retailer fraternity.
For more updates visit: tpl.tatagreenbattery.com
“TATA Parivar Programme” is a unique platform for all TATA employees, to address their battery replacement needs and other service related benefits. A promotional camp was organized under TATA Green “Parivar” at TCS Hinjewadi- Phase 3 from 7th to 10th July 2015, to promote its benefits exclusively to TATA employees and help them generate enquiries online.
The 4-day event witnessed a very positive response. Parivar Leaflets were distributed at the S1 Canteen area, for future reference and TATA Green employees interacted with TCS employees to explain product range along with the benefits around 2W, 4W and Inverter batteries.
The process of Parivar online portal was also explained to them, including the process to avail various benefits under the same from time to time. TATA Green’s new mobile app was showcased during the same and everyone was quite fascinated by the quick access to Information and Service with “TATA GREEN BATTMATE”.
| TCS encouraged such events and appreciated our efforts and asked us to conduct such activities quite often. This will help their vehicles to be in good condition when fitted with TATA Green Batteries. |
As a continual effort in creating an environment of producing, maintaining and delivering quality, Tata AutoComp GY Batteries continues to celebrate its 6th Quality Month year on year. The prime focus of the month is to educate the employees about importance of quality, with respect to product quality, process quality and quality management systems. To demonstrate this importance, different programs are organized. The entire TGY plant will be involved in different programs like Quality Quiz, Quality Slogan Competition, Kaizen Competition, Presentations on different improvement activities, defect finding competition etc. The involvement of the employees will help them to understand importance of quality and its role in manufacturing of the product. The program will also foster employee engagement and will show that team work will help in improvement if the quality of the product, process and systems.
To begin the celebrations the quality flag was hoisted by our BU head Mr. Arijit Dutta followed by a quality pledge by all employees.
3rd October, 2013 was a day of great pride for Tata Green Batteries as they commenced their All India Channel Partner and Sales Conference for the year 2013, at one of the very best, ‘The Leela’, in Mumbai. The 2 days conference packed an assortment of events, launches and entertainment. The biggest highlight, however, was the unveiling of TGY’s latest initiative to empower their Channel Partners. The campaign called HEROES elevated these Channel Partners to the status of Heroes, whose hardwork and dedication makes Tata Green Batteries, in filmy terms, a Superhit!
The conference started with a welcome note by Mr. Arijit Dutta, CEO of Tata Green Batteries, welcoming the 130 channel partners from all over India and thanking them for their support and loyalty. Mr. Devjeet Majumdar, Marketing Head of TGY and Mr. Hitoshi Inasumi, Director Tata Green Batteries, also came forward to welcome everyone. This was followed by the uncovering of their corporate magazine – Bandhan 2013, which captured glimpses of all the activities and initiatives of TGY in the last year.
The Tata Green team kept all the Channel Partners at the edge of their seats, building great anticipation through very inspiring videos of real life heroes, highlighting their qualities of leadership, perseverance and innovation. This was followed by the much awaited unveiling of ‘HEROES’ and a booming round of applause by the Channel Partners.
Like every hero needs a Team to work with, Support to move ahead, a Family to count on, a Big Banner backing him and Fan base following him, the Tata Green Heroes too have been supported by Bandhan, Auto Expert and Parivar. In addition, Mr. Ghanshyam Malik also revealed, for the first time that Maruti Suzuki India Limited and Toyota Kirloskar Motors Pvt. Ltd. have partnered with Tata Green Batteries. Tata Green Batteries is proud to power Maruti Swift and Toyota Showrooms will allow Tata Green Batteries to put up a stand showcasing their products. This announcement was met with huge cheers from the crowd.
The evening saw a lot of fun and entertainment in the form of dance performances by artists and the Channel Partners alike. The Tata Green team presented their new Solar Batteries, new marketing tools and a very informative AV about their batteries. The most exciting event of the evening was the launch of the book on ‘HEROES’, which included inspiring stories of 25 Channel Partners, who through their grit and determination, took their dealership to new heights of success.
| These Heroes were felicitated by the management for their never-say-die spirit. At the end of the day, the Channel Partners were definitely riding high on the appreciation received from Tata Green and were elated knowing that their company is not only looking out for them but has also recognized them as HEROES. |
May 18 2015, marked the entry of TGY into VRLA battery segment for two-wheelers. The new facility will manufacture 3 AH, 3.5 AH and 5 AH batteries which will be marketed under the brand name ‘Tata Green Batteries – Velocity Plus’.
Toru Bomoto-san, Director of GS Yuasa flagged the first consignment of Velocity Plus VRLA Batteries and expressed his complete support with latest technology to deliver long-lasting, durable batteries in India. Ajay Tandon, MD & CEO, Tata AutoComp Systems Ltd., acknowledged the launch as a major step to address the evolving automotive market while matching global standards and local conditions.
| Arijit Dutta, CEO, Tata AutoComp GY Batteries said that the batteries are technologically superior, safe and suitable for most two-wheeler brands. They have been developed keeping in mind the recent shift the industry has seen from conventional to VRLA batteries in the two-wheeler segment. |
Tata Green Batteries won 1st Prize in 'Supplier Quality Improvement Contest 2020' organized by Kirloskar Oil Engines Limited (KOEL) on 27th November 2020.TGY showcased Zero Defect Solution on 'Reduction of Plate Misalignment defect in Four-Wheeler Battery Manufacturing line'.More than 70 suppliers participated in the contest.
As a continual effort in creating an environment of producing, maintaining and delivering quality, Tata AutoComp GY Batteries continues to celebrate its 6th Quality Month year on year. The prime focus of the month is to educate the employees about importance of quality, with respect to product quality, process quality and quality management systems. To demonstrate this importance, different programs are organized. The entire TGY plant will be involved in different programs like Quality Quiz, Quality Slogan Competition, Kaizen Competition, Presentations on different improvement activities, defect finding competition etc. The involvement of the employees will help them to understand importance of quality and its role in manufacturing of the product. The program will also foster employee engagement and will show that team work will help in improvement if the quality of the product, process and systems.
To begin the celebrations the quality flag was hoisted by our BU head Mr. Arijit Dutta followed by a quality pledge by all employees.
May 18 2015, marked the entry of TGY into VRLA battery segment for two-wheelers. The new facility will manufacture 3 AH, 3.5 AH and 5 AH batteries which will be marketed under the brand name ‘Tata Green Batteries – Velocity Plus’.
Toru Bomoto-san, Director of GS Yuasa flagged the first consignment of Velocity Plus VRLA Batteries and expressed his complete support with latest technology to deliver long-lasting, durable batteries in India. Ajay Tandon, MD & CEO, Tata AutoComp Systems Ltd., acknowledged the launch as a major step to address the evolving automotive market while matching global standards and local conditions.
Arijit Dutta, CEO, Tata AutoComp GY Batteries said that the batteries are technologically superior, safe and suitable for most two-wheeler brands. They have been developed keeping in mind the recent shift the industry has seen from conventional to VRLA batteries in the two-wheeler segment.
Toyota Kirloskar Motors (TKML) honoured TATA AutoComp GY Batteries with ‘Zero Defect Supplies’ award for 2014, in their Annual Supplier Conference held in Bangalore on 21st April 2015; a moment of pride and celebration for Tata Green Batteries.
Tata Green Batteries got this milestone award (since 2011) for its constant endeavor for improvement in quality and performance. TGY has emerged as one of the few suppliers of TKML who has passed all the stringent performance and aesthetics related parameters.
We made a bright start to the day by sensitizing the kids about the importance of environment & basic hygiene via an animated video. An interesting question & answer session ensued post the video playback, affirming the impact of the exercise. This was followed by fun games and a round of snacks. In the second half, the talented bunch staged multiple acts on the central theme of ‘cultural diversity in India, green environment & the importance of staying together in family’. The powerful performances moved us and resonated with the collective spirit. The top management – including Hatanaka San, Shiota San & Vikramjeet Singh, head of HR, then proceeded towards a tree plantation initiative, aided by the children. Before bidding adieu, we distributed gifts to the children. The delightful moments were frozen in time via candid photographs, signalling a perfect end to a fulfilling, joy-filled day!
TATA AutoComp GY Batteries is one of the leading organization engaged in the business of manufacturing Lead Acid Batteries believes that global environment conservation is one of the most important management focus area. We shall contribute to achieve sustainable society by implementing Environment Management System so as to minimise the environmental impacts of its products & operations. We shall strive to achieve “ZERO ACCIDENT” culture & sustainable employee health by effectively implementing OHSMS.Towards this end, TGY is committed to:
Establish sound OHSE objectives and targets & a process of reviewing them.Comply with all applicable legal and other requirements.Use of environmentally sustainable technologies & practices for prevention of injury, ill health & pollution.Continual improvement in OHSE performance.Conserve natural resources and energy.Minimize wastage generation by enhancing reduction, recovery & recycling.Promote awareness among employees, suppliers and customers towards OHSE initiatives.
